Lockdown to Looking Forward: The 4 Pillars of a High Growth Sales organisation
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Lockdown to Looking Forward: The 4 Pillars of a High Growth Sales organisation

The challenging economic context requires application of modern sales tactics. Mark Roberge will share the selling frameworks he created at HubSpot and has been applied in thousands of companies across the globe

01/07/2020
When: 1st July 2020
5.30 pm - 6.05 pm BST (12.30 pm - 1.05 pm EDT)
Where: Webinar
United Kingdom
Contact: Jennie Harnaman


Online registration is available until: 15/07/2020
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Lockdown to Looking Forward: The 4 Pillars of a High Growth Sales organisation: 
Mark Roberge, MD, Stage2 Capital and senior lecturer in the Entrepreneurial Management Unit at the Harvard Business School


AGENDA

17:30

Welcome from the APS

17:35

Lockdown to Looking Forward: The 4 Pillars of a High Growth Sales organisation

17:55

Q&A Session

18:05

Close


Mark Roberge will share the selling frameworks he created while CRO at HubSpot, taking it from $0 to $100m.  These have since been applied by thousands of companies across the globe. We will discuss his learnings and experience of what worked, and some lessons he learned on the way.  In addition, we will look at the importance of experimentation to continually learn and improve.  

Given the "new reality" of Covid-19, we will also explore today's buyer and their impact on sales approaches.

 

This webinar will cover:

  1. Strategies to understand and codifying current buyer sentiment
  2. Aligning prospecting, discovery, and presenting tactics with the modern buyer
  3. Understanding how buyer sentiment has shifted and pivoting sales to align

 

 

 

 

About the Presenter:  Mark Roberge

 


Mark Roberge is Managing Director at Stage2 Capital, the first venture capital firm run and backed by 125+ sales and marketing leaders. He is also a Senior Lecturer at the Harvard Business School where he teaches course on sales, marketing, and entrepreneurship. Prior to these roles, Mark served as SVP of Global Sales and Services at HubSpot (NYSE: HUBS) where he scaled annualized revenue from $0 to $100 million and expanded his team from 1 to 450 employees. Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference. Mark received his MBA from MIT. He has been featured in the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, Harvard Business Review, and other major publications for his entrepreneurial ventures. Mark is the author of the bestselling book The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million.

 

 

  


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