Exploring the importance of sales and marketing interactions in customer acquisition
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Exploring the importance of sales and marketing interactions in customer acquisition

Creating collaboration between sales and marketing to create a seamless customer/buyer centric pipeline provides a rewarding opportunity for all parties. The talk will explore the role that sales and marketing collaboration plays in improving customer acquisition.

 Export to Your Calendar 16/07/2020
When: 16th July 2020
9.00 am - 9.35 am BST
Where: Webinar
United Kingdom
Contact: Jennie Harnaman


Online registration is available until: 16/07/2020
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Lockdown to Looking Forward: Exploring the importance of sales and marketing interactions in customer acquisition


AGENDA

09:00

Welcome from the APS

09:05

Lockdown to Looking Forward: Exploring the importance of sales and marketing interactions in customer acquisition

09:25

Q&A Session

09:35

Close


 

Finding new customers is one of the most pressing areas for many sales teams and this is where the sales and marketing activities can beneficially overlap. There is plenty of discussion on managing the sales funnel or starting the customer journey, but few consider how the sales and marketing roles interact during this critical process. It has been argued that marketing attracts attention and generates opportunities to interact with potential customers, while the sales role is to capture and convert potential customers into established accounts. However, creating collaboration between sales and marketing to create a seamless customer/buyer centric pipeline provides a rewarding opportunity for all parties. The talk will explore the role that sales and marketing collaboration plays in improving customer acquisition.  

 

Key takeaways:

  • Understand how collaboration between sales and marketing can improve customer acquisition

  • Recognising the value creation potential in sales and marketing collaboration during customer acquisition

  • Understanding the roles that sales and marketing play in managing the customer journey

 

About the Presenter:  Dr Ken Le Meunier-FitzHugh

Dr Ken Le Meunier-FitzHugh is an Associate Professor at the University of East Anglia. His research focuses on improving the sales and marketing interface, and strategic sales. Ken’s publications include “The Oxford Handbook of Strategic Sales and Sales Management”, “Achieving a Strategic Sales Focus”, “Creating Effective Sales and Marketing Relationships”, and has recently revised the textbook “Selling and Sales Management”. Before becoming an academic Ken worked in sales management for 20 years.


 


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