Women in Sales - breaking down barriers
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Women in Sales - breaking down barriers

Webinar: Women in Sales - breaking down barriers

 Export to Your Calendar 12/11/2020
When: 12th November 2020
9.00 am - 9.35 am GMT
Where: Webinar
United Kingdom
Contact: Jennie Harnaman

Online registration is available until: 12/11/2020
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Women in Sales - breaking down barriers:  Barry Hilton, Managing Director & Global Partner, Mercuri International (UK) Ltd


Target Audience:  All APS Members



Welcome from the APS


Women in Sales - breaking down barriers


Q&A Session



“Sales is the lifeblood of every company. However, it is still very heavily male-dominated.” Women in Sales Awards 

The issue of gender balance in the sales world is not new but, incremental change has been given an enormous boost by recent global events. Sales is perceived by many as a male dominated workspace where laddish behaviour is normalized. Whether true or urban myth, the industry has done little to correct that perception.

So, here is the news! The paradigm shift in sales behaviours enabled by 2020’s unprecedented events has further consolidated the positive impact being made by women in sales. The collegiate and cooperative nature of modern selling combined with a less aggressive approach to winning and keeping business is a perfect combo.

International data proves that women in sales have a significantly higher percentage success rate at achieving target than their male counterparts.* Furthermore, the use of technology and virtual communication tools in customer experience management is providing the ideal platform for women in sales. The flexibility and efficiency offered by these increasingly utilized channels is playing to inherent strengths in both style and approach.

Barry (Mercuri Apprenticeships MD) will exlplore this with two of their Sales Apprentices, Lynn Siggins from Rockwell Automation and Chaninah Dzialoszynski from BSI and will also be joined by Hannah Saddington, an IT Account Manager and Apprentice Mentor from Hewlett Packard Enterprise and Julie Nicholson, Head of Academy from CCS Media Limited.  Barry will look at how the Sales Executive Apprenticeship qualification might just be the catalyst to help make a step change within the sales profession. 

Key takeaways:

  • Clarifying the competences needed to win and keep business in 2021.
  • Identify the distinct changes within the sales environment for which female salespeople are ideally positioned to win business, strengthen results and increase customer loyalty.
  • Hear from successful women in sales and what they are doing to stay successful and on target.



About the Presenter:  Barry Hilton

Subject matter expert on Level 4 Sales Apprenticeship

Thirty-three years of experience, twenty-two of those selling and leading client projects with Mercuri, has made Barry a sought after Subject Matter Expert in Sales. With over 2,000 days of delivery experience, he has worked in most sectors and on five continents conceptualizing and managing sales growth programmes for clients.

His current role focuses on distilling Mercuri’s expertise into the ground breaking Sales Executive Level 4 Apprenticeship qualification. Through intimate knowledge of the standard and the EPA criteria, Mercuri has crafted the content around learner needs whilst maintaining focus on the commercial realties facing employers. Barry’s perspectives on how best to utilize the massive opportunity offered by this qualification is much sought by both learning professionals and resource owners.



Please note that if you are not a member of Association of Professional Sales and book a ticket, our members will take priority and, in event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, join the APS.

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