Cracking the Code for Communicating Price Increases
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Cracking the Code for Communicating Price Increases

By joining this event the participant will learn about the buying psychology of existing customers and a scientifically tested framework, which will enable them to skilfully navigate price conversations. SCROLL RIGHT DOWN FOR FULL DETAILS.

 Export to Your Calendar 29/04/2021
When: 29th April 2021
3.00 pm - 3.45 pm BST (9.00 am CST)
Where: Webinar
United Kingdom
Contact: Annabelle Llanes

Online registration is available until: 15/04/2021
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Cracking the Code for Communicating Price Increases: Presented by Tim Riesterer, Chief Strategy Officer at Corporate Visions

Target Audience:  All APS Members
CPD Points:  Two points for attending the live Webinar or one point for viewing the recording on the APS Member CPD Platform



Welcome from APS


Cracking the Code for Communicating Price Increases


Q&A Session




Nearly 70 percent of companies describe their price increase conversations as “50-50” or worse in terms of how well they go over with customers.

It’s no surprise that most price increases aren’t received well. After all, no one enjoys spending more money just to stay with the same solution. But for companies with aggressive growth goals, this is an essential conversation.

How do you persuade customers to pay more without damaging the relationship?

Find out in this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions. Backed by years of academic research, you’ll learn a science-backed approach to:

  • Understand the buyer psychology of existing customers vs. new prospects
  • Document results and reinforce your value to your customers
  • Justify a price increase using a research-backed message framework


About the Presenter:  Tim Riesterer

Tim Riesterer, Chief Strategy Officer at Corporate Visions, is dedicated to helping companies improve their conversations with prospects and customers to win more business. A visionary researcher, thought leader, keynote speaker, and practitioner with more than 20 years of experience in marketing and sales management, Riesterer is co-author of four books, including Customer Message Management, Conversations that Win the Complex Sale, The Three Value Conversations, and The Expansion Sale.


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