Ideagen wins prestigious award for ethical selling and customer satisfaction
27 September 2018
Posted by: Adam Harding
UK software firm wins ‘Investor in Sales’ award for their commitment to ethical sales.
Ideagen Plc (AIM:IDEA), the UK-based, leading global software development firm, has been awarded Investor in Sales status by the Association of Professional Sales (APS) for its investment in and dedication to ethical selling practices.
Ben Turner, Co-CEO of APS, presented Ideagen CEO, Ben Dorks, with the award at the company’s HQ in Nottingham.
Ben said: “We at the APS have been very impressed by the commitment shown by Ideagen in ensuring its sales people adhere to the highest ethical standards in sales and customer satisfaction.
“There are few businesses who personify excellence in sales best practice like Ideagen PLC. It has been our pleasure to award Ben and his team with the recognition that the organisation’s sales team quite rightly deserves.
“Excellence runs through Ideagen and we at the APS are delighted to recognise this. Ideagen is an outstanding example of a company taking ethical sales practices extremely seriously and the organisation is a credit to our industry.”
Ben Dorks commented: “This is a great achievement by our fantastically talented sales team.
“We are fully committed to developing a code of conduct that ensures the highest standard of integrity when it comes to our sales practices and working relationships with current and prospective clients.
“Becoming an active member of APS is vitally important for our sales staff. Not only does it give them a credible and ethical template in which to operate as a sales professional, but it also provides our customers and partners with peace of mind that we are operating to an externally validated, professional standard.
“This builds trust in our practices and strengthens the foundations for fruitful and beneficial working relationships.”
Ideagen – which has launched its own internal Sales Excellence Academy (iSEA) which follows APS’ practices – joined the APS to ensure ethical sales techniques were embedded into its culture. This forms a part of Ideagen’s campaign to develop a best-in-class salesforce and deliver strong, sustainable relationships with clients.
Ben Dorks added: “We are delighted that our work has been recognised by the APS. This is our first step on an ongoing journey to ensure we continue to operate at the very highest ethical standards across our business.”
Rob Clinton, Sales Performance Coach at Ideagen, who created and now runs Ideagen’s iSEA, said: “We have been working extremely closely with the APS to encourage our entire sales team to become members following the successful completion of their professional registration exam.
“We strongly believe that enterprise level sales is a profession which is as accountable and demanding as traditional professions such as medicine and engineering. It is key to our growth and in the best interests of our customers that we invest in delivering ethical, accountable and highly skilled sales professionals.”
Background reading: Ben Dorks explains Ideagen’s campaign for sales excellence