News: Report

APS announces strategic partnership with Competitive Edge

27 April 2020  
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Monday 27 April 2020


The Association of Professional Sales (APS) has formed a new strategic alliance with the learning and development specialists, Competitive Edge.


The aim of the partnership is to promote skills, knowledge and ethical behaviour across the sales profession and establishes Competitive Edge as a value-added partner (VAP).


Ian Wearne and Chris Battye, who are co-founders of Competitive Edge, are long-standing members of the APS and have used their membership and qualifications to enhance the performance of their sales teams.


Ben Turner, COO of the Association of Professional Sales, said: “Having worked with Ian and Chris before, I am delighted we have forged this new partnership.


“They don’t just talk about the value of professional sales, but have both used APS services to help drive professional behaviour and fantastic learning.


“It is vitally important to the APS to work with individuals and organisations that adopt these principles. We are delighted to sit alongside Competitive Edge to help create knowledge-driven career pathways for the sales profession. This is an exciting partnership that will deliver great value to customers.”


Ian Wearne Co-Founder at Competitive Edge Training and Consultancy said:“Competitive Edge is delighted to be working with the APS. We share the same principles of learning, ethical selling, and nurturing high-performing, talented salespeople and sales leaders.


“Our principal aim is to inspire people to learn and to want to be better. We help people to change and to improve so that they become the very best version of themselves.


“Our core premise is, ‘what you sell is not enough, but how you sell is everything’. We will draw on our collective expertise to deliver value for individuals, their organisations and their customers.”


Don’t miss our free webinar at 9am on Thursday, 30 April, with Chris Battye and Ian Wearne. Their online masterclass “To sell is still human – and so is leadership” is hosted by the Association of Professional Sales as part of our series to keep sellers safe and selling through the Covid-19 crisis. Click here to book your place.


Chris and Ian will be discussing the impact of enforced isolation on commercial teams, and the implications for the future.