Upcoming APS Events

The Association of Professional Sales runs high quality events and webinars to help sales professionals, sales managers and sales leaders. If you want to see content from previous events and webinars, please log in using your membership details.  


Webinar: Lockdown to Looking Forward: How to deliver effective remote sales training

20 October 2020: 9.00 am - 9.35 am BST

This webinar will cover:

Principles & techniques that work for any size organisation. We’ll explain how to decide if training is the right approach, or whether mentoring or coaching would be a better solution. We’ll also share a simple but effective training methodology anyone can use, that’s proven to deliver long term results.

How to make training work in any environment. We’ll explain how you can effectively put these training methods into practice, regardless of whether you’re face-to-face or in an online workshop, whether you’re using email or an online learning management system, or whether you’re an experienced trainer or are short on time, funding or expertise.

A Covid19 case study: In February this year, Thatchers Cider launched an ambitious sales development programme. We'll explain how their pre-pandemic plan was put together using the approaches we've described, how they adapted things to take advantage of lockdown, and how they're continuing to ensure their accelerated programme will drive long term behavioural change.

Find out more and book       

Constant Customer Centric Change (C4) - Organisation

Date TBC

It is often frustrating that cultures develop which results in negative impacts on employees including sellers. It is often said that "culture eats strategy for breakfast", and whilst a little Hollywood it is true.

In this part of the learning journey and C4 program, we discuss leaders roles in change definitions, testing of the possibility of success, and most importantly at what level it can be impacted. If the corporation won't change, can you impact change in your division or team, without creating friction?

Booking Not Yet Open

Constant Customer Centric Change (C4) - Sales

Date TBC

The internet is full of articles on the traits required in the future seller, everyone has a view, well every sales trainer and pundit have a view, mainly based on what they can sell companies in achieving that vision.

In this section of the journey, we will encourage the delegates to place themselves in their buyer's shoes and walk a mile. Its possibly easier than we think but requires reflection, as we are all buyers, if only in the sense of being a consumer. We can certainly inject our personal experiences and consider the impacts of consumerism on business buyers.

Booking Not Yet Open

Constant Customer Centric Change (C4) - Customer

20 November 2020: TowerBridge Walkway, London, SE1 2UP: 10.30 – 12.30 GMT

The theory of gathering around a whiteboard or a piece of paper and working through the problem identification, defining the consequences of all possible reactions to the current situation, is recognized but very seldom exercised.

How do you create permissions in organizations to allow people to acquire these skills, practice, fail, re-evaluate and reflect and then use again?

Find out more and book

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