APS News and Opinion

News and Opinion


Royal Caribbean wins new sales award

Friday 23 October 2020

In a clear commitment to ethical selling, a new cohort of salespeople at Royal Caribbean Group have won our industry-leading Investor in Sales Award.

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Royal awards triumph for APS members

Friday 21 August 2020

Two corporate members of the Association of Professional Sales have been named winners of the prestigious Princess Royal Training Awards 2020.

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First apprentices qualify in major step for professional selling

Tuesday 7 July 2020

A group of young salespeople have become the first to complete a new, nationally-recognised apprenticeship in sales. Their success leads the way for thousands more to follow.

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Better together: how alliances matter even more during Covid-19

Thursday 25 June 2020

Alliances between companies can develop markets, build value and profits, and now more than ever, those partnerships can give new impetus in challenging times.

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Good leadership begins with a long look in the mirror

Tuesday 23 June 2020

Kick the habits of bad leadership and transform your team's wellbeing and productivity. Why understanding your impact as a leader, and measuring it, is vital for your business.

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MPs and sales leaders to discuss professional selling post lockdown

Monday 22 June 2020

The All-Party Parliamentary Group for Professional Sales is holding an online meeting on Tuesday 23 June to discuss selling challenges and opportunities after lockdown:.

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Business collaboration to keep you selling in a crisis

Thursday 18 June 2020

When business is tough, key allies can help you not only survive, but thrive. How successful collaborations could boost business through the coronavirus crisis.

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What buyers really care about during Covid-19

Friday 5 June 2020

Veteran buyer tells sellers the best ways of understanding and handling procurement priorities during the coronavirus crisis.

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Advice for the seller in search of a 100% win rate

Thursday 4 June 2020

How do you know it’s time to walk away from a client? Lively chat on the subject of “qualifying out” was one of the highlights of today’s APS webinar titled Understanding The Customer.

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Money, money, money.. is this the best way to motivate a salesperson?

Thursday 4 June 2020

In this article, the second in a series busting the myths of sales leadership, Andrew Hough, chief executive of the Association of Professional Sales (APS), challenges the common perception that salespeople are simply driven by how much they earn.

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Busting myths of sales leadership

Thursday 28 May 2020

In the first of a new series of articles which challenge the myths of sales leadership, Andrew Hough, chief executive of the Association of Professional Sales (APS), explains why we need to solve today’s problems, not yesterday’s, to build a professional sales force.

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Cross-selling and up-selling to maximise revenue

Tuesday 26 May 2020

Winning new business with new clients is four times more difficult than securing repeat business with existing clients. Learn how up-selling and cross-selling will make the most of business opportunities that are already available to you.

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Virtual selling: how to keep your customer engaged

Tuesday 19 May 2020

Locked in the middle of the coronavirus crisis, and working from home, it is even more important to understand your customer and your technology to keep you connected and selling.

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Communicating with sales teams working at home

Friday 15 May 2020

Up to 45% of businesses are planning not to go back to full-time office-working, according to a new survey. This is how Telefonica O2 has developed new channels of communication to keep sales teams informed, productive and entertained.

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UltraCreativity: making the impossible, possible

Tuesday 12 May 2020

For Sonja Piontek, a global keynote speaker on “UltraCreativity”, the coronavirus crisis presented an opportunity to make the impossible possible: writing a bestseller in a week.

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Salespeople should continue to work from home

Monday 11 May 2020

The Association of Professional Sales (APS) is backing government efforts to inject energy into the economy and is advising sales businesses to continue working from home as the best way to support this initiative.

Read our latest advice

Online meetings: keeping your audience engaged

Wednesday 6 May 2020

Do you get bored in online meetings? You're not alone. It comes as a shock to learn how much shorter people’s attention spans are in online meetings than face to face.

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Four phases of sales recovery to reach a new normal

Tuesday 5 May 2020

To become trusted partners in a time of change and upheaval, sellers must be inquisitive and demonstrate customer-centric behaviour, while companies need to show a sense of purpose that goes beyond revenue-making.

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To sell is still human, so is leadership

Friday 1 May 2020

During this extraordinary crisis, when fear and panic can set in, sales leaders need to develop a heightened understanding of the emotional needs of their commercial teams to help their business survive.

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Working productively at home (I'm getting there!)

Wednesday 29 April 2020

As the weeks in lockdown have rolled on, some people have found their rhythm and been able to work productively at home. The majority of us, however, are still often challenged by remote working.

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Making your remote presentations memorable

Wednesday 29 April 2020

How to grab the attention of a customer when they are not in the same room and your sales presentation has to take place remotely.

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APS strategic partnership with Competitive Edge

Monday 27 April 2020

The Association of Professional Sales (APS) has formed a new strategic alliance with the learning and development specialists, Competitive Edge.

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APS campaigns on sellers’ pay during Covid-19 crisis

Thursday 23 April 2020

A leading MP is joining the campaign by the Association of Professional Sales to protect the pay of sellers across the UK during the Covid-19 crisis.

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Starting a sales conversation during lockdown

Wednesday 15 April 2020

Four out of 20 businesspeople who receive an unthreatening, friendly message on LinkedIn are likely to accept your invitation to have a 15-minute chat. Here are some tips for success.

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Keeping sellers safe and selling

Thursday 26 March 2020

We know this crisis is tough and unsettling, so we are hosting a series of free webinars to keep you safe, and selling. Please join us.

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Covid-19: Working at home with energy and focus

Tuesday 24 March 2020

Life and work have been turned upside down, but with a good plan working from home will help you tackle challenges you may have been putting off.

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Adapt quickly and use technology to combat the impact of Covid-19

Tuesday 17 March 2020

The Association of Professional Sales is urging businesses to adapt quickly and embrace technology to keep sales activity moving.

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Natterbox wins award for sales ethics and career development

Monday 9 March 2020

Congratulations to APS partner Natterbox whose sales team have been recognised for their commitment to ethical selling and continuous professional development.

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Pay360 by Capita wins ethical selling award

Thursday, 27 February 2020

Congratulations to the sales team at Pay360 by Capita who have gained the coveted APS Investor in Sales award for their commitment to their customers through ethical selling.

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MPs form new all-party group for professional sales

Tuesday 11 February 2020

Sales leaders have met MPs at Westminster to launch a new-look parliamentary group, focused on professional selling.

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Full list of news stories from the APS

To see a list of news articles from the APS click on the link below.

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